A domain name is that part of the URL that comes before the .com, .net, .org, .fm, etc. extension. For example, in http://yahoo.com, "yahoo" is the domain name.
A domain name that is short and memorable is preferable to one that is long and hard to remember. Also a domain name that denotes what a website is about and/or is keyword rich has several advantages.
1. It is easy to remember
2. It let's people know immediately what is about.
3. It actually may be ued spontaneously by people employing search engine or by simply typing advertising.com in the browser.
To have something that is keyword rich and short and snappy is quite a feat. Nowadays companies often simply use their business name and/or make up a word. (e.g. skype, gotomeeting, dimdim, amazon, etc.)
One of the easiest ways to find out if a particular domain name is available is to pop over to GoDaddy. What I like about that site is that if what you select is not available about a dozen other, similar names, are suggested.
Plus once you find something that works and that is available you can go ahead and register it immediately and then use it later to point to your website The service is inexpensive and if you choose to register the domain for multiple years all at once it is very cost effective.
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